A clear theme at last week’s Digiday Publishing Summit Europe was skepticism towards agents. Executives see the benefits, but fully autonomous systems still feel a long way off. For now, many say they are relying more on human judgment in their organizations, not less. It is a useful check to find out the real situation. […]

Game publishers need more data to figure out how potential buyers are feeling about their upcoming game launches. That’s why we’ve been diving into the link between common game discovery metrics and live streaming popularity, like Steam Wishlists and Perennial Sellers. Continuing in our quest to demystify the link between promotion and conversions, in this […]

For more than a decade, “right person, right message, right time” has been the guiding principle in digital advertising. It has been cited in discussions, planning documents and strategy sessions across the industry. However, this rarely happens in reality. In practice, the industry’s focus is on improving targeting and timing. The creative experience itself has […]

There is a certain irony when an agency holding company wins a client, but its global CEO puts the majority of his agency holdings up for possible sale. In fact, for some people, it may be downright confusing. Like Dentsu, a Japanese holdco company which has always been an enigma compared to its main competitors. […]

A senior marketer at large client WPP Media told me recently that they were considering looking for a new agency. This is not surprising, especially after WPP’s new CEO, Cindy Rose, publicly admitted that her company had “lost its way.” What stands out is why they are considering such a move. It’s not about chasing […]

Reddit plans to launch its own AI campaign advertising tool for advertisers in the near future. The platform has begun testing end-to-end automated campaign experiences for performance advertisers, joining companies like Meta, Google, TikTok, Pinterest, and LinkedIn, who have each launched similar products as a way to target small-to-medium businesses, and ultimately secure a more […]

A few months ago, we studied how publishers and brands can combat the rise in live streaming caused by viewbotting. Since then, this issue has grown into one of the defining conversations of 2025. As a reminder: In late July, Twitch CEO Dan Clancy announced a new wave of anti-viewbot measures, warning content creators that […]

This year’s Digiday AI Awards winners demonstrate how artificial intelligence is transforming industries through accessibility, accountability and innovation. From providing complex tools to a wider audience, to setting ethical and transparency standards, these organizations are defining what responsible AI looks like in practice. The winners’ work shows that AI drives measurable performance and efficiency while […]