Month: November 2025

Mari kita tinggalkan basa-basinya. Mesin wacana telah mengambil tindakan terhadap Omnicom yang akhirnya menyegel pembelian IPG yang telah lama direncanakan. Spekulasi selama satu tahun bisa membuat indra kita mati rasa, dan tak seorang pun membutuhkan prediksi mengejutkan tentang arti semua itu. Yang perlu Anda perhatikan sekarang adalah lebih sempit dan praktis. Penggabungan ini menciptakan organisme […]

Let’s call it an unusual apology tour. Ahead of Black Friday, brands like Tower 28, JVN Hair, and Material Kitchen took to social media to apologize to their followers and say “sorry.” The catch: They apologize because their product is too good. “To everyone who started using Meltdown and suddenly stopped canceling plans due to […]

The shooting game is now more dominant than ever, but the way that dominance expresses itself has changed. Half a decade ago, the genre’s identity was defined by two pillars: structured esports broadcasts and Battle Royales. However, as we recently covered in our Shooting Games report, Battle Royale is no longer the most popular subgenre […]

Subscribe: Apple Podcasts • Spotify This time last year, OpenAI finally seemed to be reckoning with the idea that it needed to bring in money through advertising. This year, that plan has been implemented. In August, the tech giant named former Instacart CEO Fidji Simo as its new App CEO. Then in September, OpenAI has […]

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To see where value is concentrated in any industry, follow the acquisitions. In the creator economy, they are more interested in software that standardizes how brands find and work with creators. Influencer shops that once captured the enthusiasm of investors are turning to tools that promise scale, predictability and cleaner margins. Agentio CEO Arthur Leopold […]

It started with standing desks and Beyoncé lip-syncing. It was a viral video Bashel Lewis posted to his TikTok account in April that made him think about leaving his full-time marketing job at Nielsen to become a content creator. “Everyone from Universal to Hulu to every brand you can think of — Mama Tina [Tina […]

Sports’ biggest pillars, from the Super Bowl to the Olympics, have become the platforms closest to a guaranteed windfall. Everyone is circling the same moment, intent on gaining as much commercial benefit as possible from a global audience. Against this backdrop, X is looking for an early lead ahead of next year’s FIFA World Cup. […]

There appeared to be mixed signals in the fourth-quarter ad market, with some media buyers reporting recent declines in ad spending across a number of categories, while others acknowledged a slowdown but not as much as a warning for 2026. One chief media officer even said he saw an improvement in business since the start […]

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