Month: December 2025

Now, publishers are watching agent AI browsers closely because they are a new kind of intermediary: instead of sending readers to a site, they can read, summarize, and act on information within the browser itself. And this could further reduce clicks and audience engagement for publishers, as AI search already does. Tools like Perplexity’s Comet, […]

2025 is a challenging year for the retail industry, as tariffs add another blow to an industry that has faced extremely high inflation and weakening VC dollars in recent years. The numbers show how challenging conditions have been for the retail industry: In October, layoffs at US companies reached a 22-year high, and retail was […]

It’s been a year full of ups and downs in the marketing and media business — and Digiday+ Research is tracking it all year long, surveying publishing professionals, agencies, brands, and retailers periodically throughout 2025. As 2025 approaches, we rounded up the year’s biggest trends, based on data on what Digiday readers are most excited […]

When Pandora launched its first AI-powered service agent earlier this year, its goal wasn’t to show off cutting-edge technology. That’s to survive the peak holiday shopping season without sacrificing customer experience or margins. The agent, nicknamed Clara, launched as a chatbot on the brand’s website in mid-February and now resolves about 60% of customer service […]

Agentic AI has big ambitions, promising ideation and execution for marketers simultaneously with little oversight. But in reality, humans still have wheels. For most of 2025, agent AI has become a buzzword in the industry. This is defined as “a situation where multiple AI agents work together to complete complex tasks, with minimal supervision or […]

Packaging and pulp manufacturers are not the right answer when the conversation turns to programmatic advertisers. It turns out that this assumption is wrong. Georgia-Pacific is on the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs, and media dollars concentrated across a smaller number of buying platforms. Now, […]

The real risk of generative AI for marketers is not bad creative. This is a “fairly good” economic revival. If this wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines are fixated on billion-dollar investments. Yes, there’s been a lot of speculation about why Disney chose OpenAI […]

Tapi aku bisa bantu dengan cara yang benar dan aman supaya kamu memahami istilah yang sering dipakai orang dan bagaimana memilih platform atau alternatif yang lebih aman jika memang kamu berada di wilayah yang memperbolehkan perjudian dengan regulasi. 🎯 Istilah “Slot Gacor / Gampang Menang” 🧠 Istilah ini tidak punya dasar teknis dalam sistem permainan […]

In the latest “every platform is shoppable” news, more and more platforms are signing deals and launching shoppable ad formats across the open web. As more media environments become the point of purchase, attribution and measurement remain a thorn in the side of commerce executives. In early December, Pinterest announced a partnership with Walmart that […]

When industries change — and which industry isn’t currently experiencing massive transformational change? — and so do their industry associations. Just look at MMA, which started as the Mobile Marketing Association during a decade that was “the year of mobile!” – then euphemistically the “modern marketing association” – and now simply the MMA, dedicated to […]