Reddit plans to launch its own AI campaign advertising tool for advertisers in the near future. The platform has begun testing end-to-end automated campaign experiences for performance advertisers, joining companies like Meta, Google, TikTok, Pinterest, and LinkedIn, who have each launched similar products as a way to target small-to-medium businesses, and ultimately secure a more […]
Month: October 2025
Ngerasain Serunya Slot Pragmatic Play di Mode Demo
Bermain slot online memang selalu seru, apalagi jika kamu ingin mencoba game baru tanpa takut kehilangan uang. Slot Pragmatic Play menawarkan banyak pilihan game dengan tema unik, grafis menawan, dan fitur bonus menarik. Untuk itu, mode demo menjadi solusi terbaik agar bisa merasakan keseruan tanpa risiko finansial. Apa Itu Mode Demo Pragmatic Play? Mode demo […]
Real Example of Viewbotting in Live Streaming
A few months ago, we studied how publishers and brands can combat the rise in live streaming caused by viewbotting. Since then, this issue has grown into one of the defining conversations of 2025. As a reminder: In late July, Twitch CEO Dan Clancy announced a new wave of anti-viewbot measures, warning content creators that […]
Canva, Bloomberg Media Studios and Vidmob are among the winners of the 2025 Digiday AI Awards
This year’s Digiday AI Awards winners demonstrate how artificial intelligence is transforming industries through accessibility, accountability and innovation. From providing complex tools to a wider audience, to setting ethical and transparency standards, these organizations are defining what responsible AI looks like in practice. The winners’ work shows that AI drives measurable performance and efficiency while […]
TID’s major controversy took another turn when Prebid moved to clarify his position
After backlash from The Trade Desk and others, Prebid.org clarified how Prebid.js handles Deal IDs — the core signal for tracking and comparing bid requests across the programmatic supply chain. The latest flashpoint came to the fore this summer when Prebid rolled out changes that made TIDs non-unique across exchanges, effectively undermining its primary purpose […]
Driving Game Sales After Release with Streaming
Game publishers need more data to figure out which marketing routes are effective for promoting their game, both pre- and post-release. That’s why last month we did a deep-dive into the link between Steam wishlists and live-streaming awareness. Continuing in our quest to demystify the link between promotion and conversions, in this article we’re looking […]
Marketers confront the brand safety risks of AI-generated video
The latest thing keeping marketers up at night about AI isn’t deepfakes or disinformation — it’s SpongeBob. The cartoon character has become an unlikely mascot for the flood of AI-generated videos taking over feeds, blurring the lines between parody, harmless fun, copyright infringement and misinformation. In the ensuing panic, it’s made one thing clear: AI-generated […]
What marketers need to know about OpenAI’s new browser
As if advertising executives didn’t already have enough time to tackle AI problems, OpenAI has just thrown in another challenge: a browser called ChatGPT Atlas. Before panic sets in, take a breath. Digiday has important insights into what this means for the industry and why it matters. The rumors are true: The long-awaited OpenAI browser […]
Media buyers are looking forward to next year’s budget as this year’s volatility still leaves a lasting impact
It’s hard to contextualize how marketers are strategizing for the year ahead as the year’s books come to a close without acknowledging these unprecedented times – or these emotionally charged times – or whatever “brand-safe” language PR teams are pushing to say that volatile news cycles and rate policies have deeply impacted media buying. Tim […]
5 questions marketers ask about Sora and the synthetic social era
AI video tools like Sora from OpenAI are starting to enter mainstream culture as marketers watch them — some intrigued, some concerned. The promise of near-instant, realistic video may sound like a pipe dream for cash-strapped, content-hungry brands. However, marketers are increasingly concerned about risks such as copyright liability, brand safety and ethics, so they […]