Last year, Dhar Mann was just another speaker at AWNY; this year, he’s the main event.  The mega creator is the ad conference’s first chief creator officer, and his job this week is to broker deals between creators and brands. He and the event’s organizers want those introductions to produce $100 million in creator-brand business […]

AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the bar has moved. Campaign briefs now treat […]

Instacart is focused on value and affordability to unlock its next phase of growth.  Speaking at the Groceryshop conference in Las Vegas this week, CEO Chris Rogers laid out Instacart’s strategy to break down the cost barriers holding consumers back from purchasing weekly grocery hauls online. In working more closely with retailers on strategy, Instacart […]

The AI content licensing ecosystem has improved for publishers in the past few years, with AI companies now increasingly expected to compensate publishers for their content, or at least give them the ability to opt out of its use, Adam Greenberg, vp of strategic partnerships, said onstage at the Digiday Publishing Summit in Miami last […]

Give it a year, maybe less, and a pitch might spend as much time proving a video shows up when someone searches for something as it does proving how many people watched it. That shift traces back to how LLMs actually work. Some lean on creators more than others, but across the board, creators have […]

In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux. And it’s within this context that Google – the entity which is concurrently the the largest provider of AIOs, ad tech offerings, and the industry’s most popularly […]

Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right to wait until the hot takes, livestreams and articles on the fallout died down a bit. If you’ve got the stomach for more, read on […]

Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period. “From July and August year over year, TikTok spend is up about 20%,” said Jack Johnston, vp, social innovation and growth at Tinuiti, without providing exact figures. TikTok’s […]

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising. Judge Leonie M. Brinkema, of the U.S. District Court for the Eastern District of Virginia, ruled […]

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage of club soccer.  “It’s been steady for […]