The word transparency is being bandied about in the media and marketing world, with marketers demanding it (or so they say), and agencies and tech companies insisting they make it happen. But at times it all feels like kabuki theater, with huge protests and real action, but little substance behind what is expressed. This is […]

iGaming (a general term for online gambling and betting) is one of the fastest growing entertainment industries: Global search interest in iGaming has increased 8-fold from 2023 to 2026, and this is largely due to the spread of iGaming content in live streaming. As the home for sports, esports, and competitive community events, live streaming […]

Earned media usually means getting a headline in a major news publication. Now, it’s most likely a mention from a TikTok news explainer or creator-led podcast. As audiences increasingly turn to social media for news — and LLMs challenge publishers’ distribution dominance — some brands are starting to allocate media dollars to news-related content creators. […]

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Ad spending numbers in 2026 looked good until war in the Middle East made those numbers temporary. Not because they are optimistic or unsure about this year’s ad spending, but because they are built on assumptions about the world that existed two weeks ago – a world where the biggest variables were rates, AI and […]

For live service games, new content drops are a source of long-term audience retention. Publishers and developers rely heavily on expansions, seasonal updates, and major patches to attract returning players, keeping existing communities (and streamers) engaged. This is especially true in crowded genres, namely when multiple titles are competing for the same audience, and when […]

LADbible Group is cutting around a dozen staff at its social video team based in Manchester, England. This comes after a series of layoffs at the social video team in London last fall, which affected about 10 people, according to people familiar with the matter. LADbible Group (which operates LADbible, SPORTbible, and Betches Media) is […]

No single class of AI model can do the best advertising for marketers without the expertise of others. The future, according to Publicis Group’s Epsilon, will be a carefully orchestrated ecosystem – a team of specialists, not geniuses. Steve Nowlan, vice president of decision sciences at Epsilon with a PhD from Carnegie Mellon and whose […]

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Live-streaming audiences talk about a lot more than games. In 2025, some of the world’s biggest names in media, food, and apparel were generating millions of organic chat mentions on Twitch. There’s a difference, though, between brands that get talked about passively and brands that are actively building a presence. In this article, we picked […]