Gagasan mengenai agensi yang menjual langganan alih-alih jam kerja yang dapat ditagih telah memicu perdebatan besar selama seminggu terakhir. Hal ini dimulai ketika Monks dari S4 Capital mengatakan kepada saya bahwa mereka mengharapkan sekitar seperempat pendapatannya berasal dari langganan pada akhir tahun. Hal ini menunjukkan keputusan yang hampir disepakati dalam satu keputusan: langganan bukanlah jawaban […]

While one might think of Reels or TokToks (or even Vine) when it comes to short-form content, live streaming has a closer connection to a different type of short-form content: YouTube Shorts, launched as a beta in India in September 2020 before rolling out globally in 2021. Gaming was one of the first communities to […]

For decades, the agency business operated on a simple but imperfect logic: clients paid for their time and the people who filled them. Hours are logged, headcount is counted, invoices are sent. No one liked it, but it was predictable enough that no one was moved to change it. This may eventually change. At its […]

The hype around generative AI has marketers a little confused. C-suite executives from CEOs to CFOs and CMOs are pressuring their marketing departments to adopt AI — but often without a coherent strategy or the necessary tools. That’s the key finding from new research released yesterday from marketing intelligence platform Supermetrics. The Marketing Data Report […]

Richard Foster’s $100 million whistleblower lawsuit filed against WPP last November is back in focus. New court filings – including WPP’s motion to dismiss and the presentation of Foster’s own internal documents made public for the first time – have added significant texture to both sides of a case that only made initial headlines. Most […]

Jika Anda sudah cukup lama berada di komunitas penemuan game, kemungkinan besar Anda pernah mendengar istilah “permainan lengket”. Kami pertama kali mendengarnya di buletin Push to Talk milik Ryan K. Rigney, di mana dia berbicara tentang masalah pemain setia yang “terjebak” pada game favorit mereka, khususnya game layanan langsung. Mereka mungkin mencoba-coba rilis baru dengan […]

Amazon has surpassed Walmart’s annual revenue for the first time. Amazon said earlier this month that it generated $716.9 billion in revenue in 2025. That beat Walmart’s sales last year, which totaled $713.2 billion, the company reported Thursday. Walmart has topped the Fortune 500 list, which ranks the largest U.S. companies by revenue, for the […]

This week’s Media Briefing will discuss how publishers are seeing opportunities to turn their AI citation strategies into new revenue streams by helping brands gain visibility in ChatGPT and Google’s AI results. Packaging the AI ​​playbook Publishers aren’t just trying to get quotes in AI tools like ChatGPT and Google’s AI Overview — some publishers […]

📌 Apa Sebenarnya yang Dimaksud dengan Istilah Itu Beberapa situs di internet yang mengklaim menyediakan layanan:✔ Deposit pulsa Indosat (misalnya minimal Rp 5.000–10.000)✔ Saldo masuk cepat dan bisa langsung main✔ Akses terus 24 jam nonstop… ini merupakan promosi dari situs judi slot online yang menerima pulsa sebagai metode pembayaran untuk permainan judi. Banyak yang menyebut bahwa: ⚠️ […]

After a pandemic-era surge in news publisher subscribers, year-over-year increases are increasingly hard to come by, prompting publishers to prioritize retention, moving subscribers to higher-priced tiers and plans, and product expansion. Digiday analyzed subscription and paid readership revenue trends among major news publishers that have shared these numbers publicly, including The New York Times, The […]