Code updates to its conversion tracking pixels, which Digiday reviewed, show that the company is building the technical foundation necessary to run advertising in the European Union. This update adds a permission management system, which is essentially a mechanism that allows advertisers to ask users for permission before tracking them, and stop tracking if that […]

The MENA region is one of the fastest growing gaming markets in the world. With the youth population skewing under 35 and governments like Saudi Arabia pouring billions of dollars into gaming infrastructure under Vision 2030, live streaming boom conditions have been present for years; and now the boom is underway. With the development of […]

As an industry, marketers and agencies are getting closer to solving the puzzle of what ads make consumers buy products or services — and retail media networks seem to offer the best. Digiday has learned that Walmart Data Ventures is launching Scintilla Media Data Feed, a new API that empowers advertisers and their agencies to […]

Esports and live-streaming go hand in hand: Every quarter, a calendar packed with tournaments, major tournaments and regional leagues drives hundreds of millions of viewing hours across live-streaming platforms with dedicated fan bases that span from Jakarta to São Paulo to Seoul. Q1 2026 was no different, bringing record-breaking moments, underdog upsets, and proof that […]

As the sports market continues to build momentum, more and more agencies are pooling their expertise to leverage a variety of ways to reach one of the most powerful marketing targets out there: fans. Some agencies, such as Canvas, have recruited executive talent from the big leagues, while others have crystallized sports-related efforts into full-fledged […]

I know I’ve discussed the uncertain economic conditions so far in 2026. (This may have something to do with the fact that I looked at my 401K and saw it performed -1.36% this year, after years of elevated growth.) But the reason this is worth discussing is because, for some reason, the ad market is […]

Media budgets for UK advertisers are expected to increase by more than 7% in the first quarter of 2026, despite concerns over supply chain disruption and low consumer confidence. This is a sign that advertisers are not taking action to attract or discontinue media investment amid the prospect of slow economic growth, rising tariffs on […]

People no longer believe what they see, and the advertising industry has not agreed on the honesty in responding to this. Do AI generated backgrounds need labels? What about a synthesized soundtrack? Or does the threshold only apply if it is a human face, a product claim, or a body that never existed? This feels […]

Penonton game kini lebih paham dari sebelumnya. Jika sebelumnya para penggemar hanya mengikuti waralaba game atau pembuat konsol favorit mereka, mereka kini dengan cermat mengikuti studio dan penerbit di belakang mereka, melacak pengumuman, memperdebatkan keputusan kreatif, dan membangun loyalitas terhadap seluruh portofolio. Pergeseran ini sangat penting untuk live streaming, karena reputasi penerbit dapat mendorong penonton […]

This week’s Future TV Briefing discusses the rare practice of YouTube channels pitching TV-style products to sponsors as TV-style shows become more common. I recently spoke with Donut Media’s head of brand partnerships, Amanda Klein. Recurring media companies’ YouTube videos receive about 45% of their views on TV screens. Coinciding with the rise in TV […]