Advertisers bumped up their TikTok spending 20-40% over the summer months as they worked to tempt consumers to open up wallets during the annual back-to-school sales period. “From July and August year over year, TikTok spend is up about 20%,” said Jack Johnston, vp, social innovation and growth at Tinuiti, without providing exact figures. TikTok’s […]

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal monopoly over online advertising. Judge Leonie M. Brinkema, of the U.S. District Court for the Eastern District of Virginia, ruled […]

Some 128 million viewers tuned into Fox’s FIFA World Cup coverage this summer, a coup that boosted the broadcaster’s revenue 28% to $4.2 billion in its latest quarterly earnings. And yet, the tournament’s draw hasn’t prompted a headlong rush to funnel ad spend toward streaming and broadcast coverage of club soccer.  “It’s been steady for […]

As it works under new corporate leadership at a holding company level and regionally in the Americas, Dentsu is narrowly focusing on expanding and consolidating its commerce media offerings. To that end, Digiday has learned that Dentsu has hired Aisha Khan away from WPP Media to helm the offering as head of retail & commerce […]

There’s a sneaker shop in my neighborhood where troops of lithe, late 20-somethings congregate for a weekly running club. The wall opposite the front door is dominated by long shelves holding 80 different running shoes and, by the bottom left corner, beneath the pairs of Adidas, Brooks, Hoka, On, New Balance, Salomon and Saucony sneakers, […]

TL;DR Takeaways by Stream Hatchet:  _ Mainline titles are still the biggest drawcards for Pokémon despite many spin-offs, with Pokémon Scarlet/Violet’s highest 30 day period seeing nearly twice the hours watched of the next most popular game Pokémon Legends: Arceus Nostalgia is a huge driving factor here: In the last year and a half, Pokémon […]

OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user data across the region once ads go live later this month in a new European Union privacy policy, posted on Friday […]

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI bots, receive fewer referrals, and have their robots.txt rules – which websites use to communicate to crawlers what they can […]

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a […]

TL;DR Takeaways by Stream Hatchet: The Battle Royale genre is still going strong, but it depends upon just five franchises: Garena Free Fire, PUBG, Call of Duty, Fortnite, and Apex Legends Although Battle Royales hit a low of just 340M hours watched in Q4 2025 due to competition from Extraction Shooters, they’ve since rebounded Battle […]