TL;DR Takeaways by Stream Hatchet: TikTok Live brings in over half of all viewership for the top 10 Chinese-published games South East Asian audiences are the biggest supporters of Chinese-published games, mainly due to the overwhelming popularity of Mobile Legends: Bang Bang esports Newer releases show promise for exported titles in big franchises, with Marvel […]
‘The marketplace hasn’t seen what the cost of this AI is’
Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI is driving the biggest cost savings, and, more pointedly, whether those savings are flowing back into client marketing budgets or […]
Kasus yang mendukung dan menentang matinya iklan merek besar
Satu catatan singkat sebelum acara utama: sebagai anggota Digiday+, Anda mendapatkan diskon $200 untuk tiket masuk Digiday Publishing Summit, 14-18 September di Miami. Gunakan kode MEMBER200. Harga naik pada 3 Agustus, jadi tentukan tarif Anda sebelum tanggal tersebut. Pemasaran mempunyai argumen favorit baru: apakah lebih cerdas jika berbicara dengan satu juta orang sekaligus, atau menemukan […]
The Biggest Creator at Streamer Kai Cenat University?
TL;DR Takeaways by Stream Hatchet: Kai Cenat’s return to streaming with Streamer University 2026 generated nearly 60 million hours watched in just 6 days The biggest breakout star of this year’s edition was Suburbbaby who had the second most hours watched of any streamer after Kai Cenat himself Streamer University’s 2026 audience will be young […]
Agen periklanan bergulat dengan biaya AI karena pengeluaran melebihi nilai
Setiap pilihan ada harganya dan tagihannya selalu jatuh tempo. Pemasar baru saja mulai mencari tahu berapa biaya sebenarnya yang mereka keluarkan untuk AI. Laura Higgins telah berada di Dollar Shave Club selama dua bulan ketika dia mulai memperhatikan tagihan AI-nya. Selama bulan pertamanya sebagai chief brand dan Innovation Officer perusahaan yang baru, dia menjalankan segalanya, […]
How Did Meccha Chameleons Get So Big?
TL;DR Takeaways by Stream Hatchet: Meccha Chameleon is the #2 most popular new release of 2026 so far in its first 30 days (behind Resident Evil Requiem) Early adoption among streamers from Southeast Asia, MENA, and the publisher’s home country of Japan gave Meccha Chameleon its first boost Pre-release, daily Steam follower growth aligned with […]
What brands can learn from World Cup stars Haaland and Zlatan
When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City striker but for his brand sponsors too. “He has been so exciting during this tournament,” said Andrea Fairchild, svp of […]
How World Cup streamers created a new broadcast blueprint
As the 2026 FIFA World Cup draws to a close, parallel broadcasts have emerged alongside official TV channels: creator-led livestreams from inside stadiums and FIFA fan zones on Twitch and YouTube. These creators’ coverage isn’t in color on top of the main feed — it’s a new layer of broadcasts built around the community, attracting […]
Where Do You Find Esports Viewers?
TL;DR Takeaways by Stream Hatchet: 2.7 billion hours of esports content watched by 2025, representing a huge audience that game publishers, tournament organizers and brands can tap into Many esports titles rely on a single region to generate viewership (more than 80%), making understanding the demographics of a game’s audience critical to marketing efforts More […]
Advertisers are looking to cash in on Sky’s ITV deal
Sky’s deal with ITV looks set to fundamentally change the UK media industry. The country’s two largest broadcast players will operate under the same umbrella with a combined business spanning 40 million monthly viewers across pay TV, various streaming services and free-to-air broadcasts. However, advertisers are conspicuously absent from these discussions — and questions about […]