For live service games, new content drops are a source of long-term audience retention. Publishers and developers rely heavily on expansions, seasonal updates, and major patches to attract returning players, keeping existing communities (and streamers) engaged. This is especially true in crowded genres, namely when multiple titles are competing for the same audience, and when […]

LADbible Group is cutting around a dozen staff at its social video team based in Manchester, England. This comes after a series of layoffs at the social video team in London last fall, which affected about 10 people, according to people familiar with the matter. LADbible Group (which operates LADbible, SPORTbible, and Betches Media) is […]

No single class of AI model can do the best advertising for marketers without the expertise of others. The future, according to Publicis Group’s Epsilon, will be a carefully orchestrated ecosystem – a team of specialists, not geniuses. Steve Nowlan, vice president of decision sciences at Epsilon with a PhD from Carnegie Mellon and whose […]

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Live-streaming audiences talk about a lot more than games. In 2025, some of the world’s biggest names in media, food, and apparel were generating millions of organic chat mentions on Twitch. There’s a difference, though, between brands that get talked about passively and brands that are actively building a presence. In this article, we picked […]

Using large language models to rank is a gamble on the future, not a current reality at Meta. The company’s CFO Susan Li made the admission at Morgan Stanley’s Technology, Media and Telecommunications conference in San Francisco on Wednesday (March 4). In an industry where executives often overstate the true extent of their AI transformation, […]

The parent company is experiencing an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, most clients are overwhelmed and confidence is shaken. Amid the scale and efficiency promise of AI-powered technology, BBDO is repositioning itself to serve clients more proactively. The Omnicom-backed creative agency this month revamped traditional account leadership by hiring Daale […]

Gagasan mengenai agensi yang menjual langganan alih-alih jam kerja yang dapat ditagih telah memicu perdebatan besar selama seminggu terakhir. Hal ini dimulai ketika Monks dari S4 Capital mengatakan kepada saya bahwa mereka mengharapkan sekitar seperempat pendapatannya berasal dari langganan pada akhir tahun. Hal ini menunjukkan keputusan yang hampir disepakati dalam satu keputusan: langganan bukanlah jawaban […]

While one might think of Reels or TokToks (or even Vine) when it comes to short-form content, live streaming has a closer connection to a different type of short-form content: YouTube Shorts, launched as a beta in India in September 2020 before rolling out globally in 2021. Gaming was one of the first communities to […]

For decades, the agency business operated on a simple but imperfect logic: clients paid for their time and the people who filled them. Hours are logged, headcount is counted, invoices are sent. No one liked it, but it was predictable enough that no one was moved to change it. This may eventually change. At its […]