Media budgets for UK advertisers are expected to increase by more than 7% in the first quarter of 2026, despite concerns over supply chain disruption and low consumer confidence. This is a sign that advertisers are not taking action to attract or discontinue media investment amid the prospect of slow economic growth, rising tariffs on […]

People no longer believe what they see, and the advertising industry has not agreed on the honesty in responding to this. Do AI generated backgrounds need labels? What about a synthesized soundtrack? Or does the threshold only apply if it is a human face, a product claim, or a body that never existed? This feels […]

Penonton game kini lebih paham dari sebelumnya. Jika sebelumnya para penggemar hanya mengikuti waralaba game atau pembuat konsol favorit mereka, mereka kini dengan cermat mengikuti studio dan penerbit di belakang mereka, melacak pengumuman, memperdebatkan keputusan kreatif, dan membangun loyalitas terhadap seluruh portofolio. Pergeseran ini sangat penting untuk live streaming, karena reputasi penerbit dapat mendorong penonton […]

This week’s Future TV Briefing discusses the rare practice of YouTube channels pitching TV-style products to sponsors as TV-style shows become more common. I recently spoke with Donut Media’s head of brand partnerships, Amanda Klein. Recurring media companies’ YouTube videos receive about 45% of their views on TV screens. Coinciding with the rise in TV […]

This story was first published by Digiday’s sister company, ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchant fulfillment costs starting April 17, as rising fuel costs related to conflicts in the Middle East stress supply chains. “Increased fulfillment and logistics costs have increased operational costs across the industry. We have endured […]

Jepang adalah salah satu pasar game paling berharga di dunia, menyumbang sekitar 9% dari pendapatan game global meskipun hanya mewakili 2,2% dari penonton game di seluruh dunia. Pengeluaran game per kapita berada pada angka sekitar $807 per orangjauh di atas rata-rata Asia-Pasifik sebesar $154, menjadikannya salah satu pasar yang paling menguntungkan bagi penerbit dan platform. […]

Criteo expands access to its performance media stack with the full launch of full self-service capabilities for its GO platform as it looks to reach a broader base of small and mid-sized advertisers, bringing itself into more direct competition with Amazon and Google. Announced today, the development allows advertisers to onboard and launch cross-channel campaigns […]

The past few weeks have produced one of the most theatrical transparency disputes in programmatic advertising history. Three of the six major holding companies have left or are auditing The Trade Desk. Shares of the dominant independent DSP are down by about a third in 2026. And everyone involved claims, with varying degrees of conviction, […]

Pemasaran kreator menjadi berantakan. Ada banyak bagian yang bergerak, dan tidak banyak cara intuitif untuk melacak semuanya. Penemuan terjadi di satu alat, penjangkauan di alat lain, kontrak di suatu rangkaian email, dan pelaporan dalam spreadsheet yang telah diedit oleh tiga orang dan tidak ada yang sepenuhnya percaya. Agensi mendapatkan pengarahan tentang bagian-bagian berbeda dari kampanye […]

The word transparency is being bandied about in the media and marketing world, with marketers demanding it (or so they say), and agencies and tech companies insisting they make it happen. But at times it all feels like kabuki theater, with huge protests and real action, but little substance behind what is expressed. This is […]