Jepang adalah salah satu pasar game paling berharga di dunia, menyumbang sekitar 9% dari pendapatan game global meskipun hanya mewakili 2,2% dari penonton game di seluruh dunia. Pengeluaran game per kapita berada pada angka sekitar $807 per orangjauh di atas rata-rata Asia-Pasifik sebesar $154, menjadikannya salah satu pasar yang paling menguntungkan bagi penerbit dan platform. […]

Criteo expands access to its performance media stack with the full launch of full self-service capabilities for its GO platform as it looks to reach a broader base of small and mid-sized advertisers, bringing itself into more direct competition with Amazon and Google. Announced today, the development allows advertisers to onboard and launch cross-channel campaigns […]

The past few weeks have produced one of the most theatrical transparency disputes in programmatic advertising history. Three of the six major holding companies have left or are auditing The Trade Desk. Shares of the dominant independent DSP are down by about a third in 2026. And everyone involved claims, with varying degrees of conviction, […]

Pemasaran kreator menjadi berantakan. Ada banyak bagian yang bergerak, dan tidak banyak cara intuitif untuk melacak semuanya. Penemuan terjadi di satu alat, penjangkauan di alat lain, kontrak di suatu rangkaian email, dan pelaporan dalam spreadsheet yang telah diedit oleh tiga orang dan tidak ada yang sepenuhnya percaya. Agensi mendapatkan pengarahan tentang bagian-bagian berbeda dari kampanye […]

The word transparency is being bandied about in the media and marketing world, with marketers demanding it (or so they say), and agencies and tech companies insisting they make it happen. But at times it all feels like kabuki theater, with huge protests and real action, but little substance behind what is expressed. This is […]

iGaming (a general term for online gambling and betting) is one of the fastest growing entertainment industries: Global search interest in iGaming has increased 8-fold from 2023 to 2026, and this is largely due to the spread of iGaming content in live streaming. As the home for sports, esports, and competitive community events, live streaming […]

Earned media usually means getting a headline in a major news publication. Now, it’s most likely a mention from a TikTok news explainer or creator-led podcast. As audiences increasingly turn to social media for news — and LLMs challenge publishers’ distribution dominance — some brands are starting to allocate media dollars to news-related content creators. […]

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Ad spending numbers in 2026 looked good until war in the Middle East made those numbers temporary. Not because they are optimistic or unsure about this year’s ad spending, but because they are built on assumptions about the world that existed two weeks ago – a world where the biggest variables were rates, AI and […]

For live service games, new content drops are a source of long-term audience retention. Publishers and developers rely heavily on expansions, seasonal updates, and major patches to attract returning players, keeping existing communities (and streamers) engaged. This is especially true in crowded genres, namely when multiple titles are competing for the same audience, and when […]