TL;DR Takeaways by Stream Hatchet: Female streamers defy easy categorization, with their fans happily tuning in even as they switch between lifestyle and gaming (or gaming-adjacent) content The biggest peaks in viewership come from collaboration events such as Sisathons, Streamer University, QSMP, Squid Craft Games, and Murder Mystery Nights Female streamers come from around the […]

Marketers are hoping for a quiet week to recover from the hangover and heat of Cannes Lions before the 4th of July weekend. Instead, they are looking for information to better understand how the Comcast and NBCUniversal split could affect them. In short, Comcast CEO Brian Roberts announced Monday (June 29) that the two businesses, […]

Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, heard at a dinner this week, said they no longer trust institutions with records. They want ideas to come from everywhere – creative agencies, creators, even AI. Olly Lewis of creator-owned StudioB met with several […]

Digiday Top Workplaces is an annual list that recognizes the best companies to work for in media, marketing and technology. The companies recognized this year set the standard for what a strong workplace is: companies that lead with purpose, put their employees first, and shape the future of work in ways that strengthen business. Head […]

TL;DR Takeaways oleh Stream Hatchet: Rilisan chapter Dead by Daylight terbaru, Jason, adalah yang paling populer dengan 2,1 juta jam ditonton dalam satu hari Dead by Daylight menggunakan gabungan aliran acara, Twitch Drops, dan acara dalam game untuk membuat streamer terus datang kembali, namun hari peringatan memberikan peningkatan terbesar Twitch dengan mudah merupakan platform paling […]

Just six weeks after OpenAI’s ad manager became widely available in the US, the AI ​​company has now expanded its product to the UK, in beta. The move makes the UK the fifth market to have access to the self-service platform, after the United States, Canada, Australia and New Zealand. The mechanism is the same […]

Brands that invest in creative marketing outperform the competition and thrive. That’s a bold claim, but there is evidence to support it. Global brand consultancy Interbrand analyzed data from the 50 businesses that won the most awards at the Cannes Lions International Festival of Creativity from 2020 to 2025 and found a correlation between creativity […]

TL;DR Takeaways by Stream Hatchet: The Games & Demos categories on Twitch and Kick saw views double during the weeks of Steam Next Fest For the June 2025 edition of Steam Next Fest, Vinesauce generated the most hours watched mentioning the event There was a strong correlation (0.76) between streaming interest for the demo during […]

While artificial intelligence has been widely used in marketing materials over the past three years, its application in advertising is much more established than many industry observers realize. However, what has changed is not the existence of AI itself, but rather the superiority of the language that surrounds it (you may have already noticed). Since […]

Chris Hassell meluncurkan Ralph pada tahun 2010 dengan keinginan untuk membuat hal-hal keren dan mendapatkan bayaran untuk itu. Lima belas tahun menjalankan toko periklanan independen membuat hal itu lebih sulit daripada kedengarannya. Sekarang dia pikir dia telah menemukan jalan keluarnya. Menurut pandangan Hassell, hiburan adalah salah satu bagian dari bisnis kreatif yang tidak dapat diperoleh, […]